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Have you ever read any one of our blog posts and found that they all follow a similar format? It is not a coincidence. It is for a reason. That formula helps us drive at least thirty-seven thousand visitors per blog post. Do you want to know that formula on how we write a perfect blog post?
Today, I am going to share with you how to write a blog post from start to finish. Now, before we get started, I want to ask you all to subscribe to this blog, and when we release more tips like this, you will get notified.
Now, I have a question for you: How many of you have written a blog post before? If you have, leave a comment with yes. If you have not, leave a comment with no.
Whether you have written a blog post before, or you have not, I am still curious. Furthermore, how many of you read one? I am going to share with you the perfect formula that we follow for our blog. It works for a B2C, B2B, a personal blog, or a corporate blog. I kid you not; it is the best formula out there.
Tip1: Start with a title
Do not just start writing a blog post unless you have the exact title. Eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest of your article. It does not matter how amazing of a blog post you write. If you do not write a good headline, no one is going to read the rest of your posts.
It all comes down to your headline or title or whatever you want to call it. If you need some inspiration, go to a store and check out some magazines. When you are checking out, you will see all these magazines that have amazing titles with how to list base articles like "Lose Weight in 30 Days" and "How to shed five pounds fast."
It does not matter what kind of magazine it is, whether it is a business magazine or whether it is a fitness magazine or gossip magazine. They all use catchy titles. That is what you need to do with your blog posts and look for magazines for inspiration or other blog websites. We stick with the basics: we use "how to" a lot, and we use a list-based post. Those two things have worked wonders for us, and they have not got old.
So start with the title, and you do not have to create one variation of it. You can create two or three variations, and that is what we do. Ask people, hey, what do you like best as a title? Then pick the best one based on their feedback.
Tip 2: Create an introduction to hook users with a bold statement.
For example, in this blog, we hooked you by saying, Hey, do you want the formula that shows you how we get at least thirty-seven thousand visitors per blog posts? By hooking users, they are going to read the rest.
With the introduction, you are talking about what is going to be covered in the post. Just give them a quick overview of what you are going to teach the user. It is a great way to hook them in as well and get them to go more interested in your blog posts, read more, and ideally even leave a comment at the end of your post.
Tip 3: Now that we have got the introduction done, let us do the body.
Your body should include subheadings. You want your content easy to skim. If people cannot skim it, you are not going to do well in your body. Use subheadings and keep your paragraphs around five to six lines, Max.
Tip 4: Link out to other people
You'll notice at least on 5thmelody.com. We link out to other people. That's part of our formula. It is not just about linking to your site. It is about linking to other sites. When you link to other web sites is you are citing them. It creates more credibility for you, makes you and your business look more as an expert. That is what you want to be perceived when you're writing content.
Tip 5: Last but not least, you want to wrap up your post with a conclusion.
The conclusion summarizes what your post was about, and you end your conclusion with a question. By ending with the question, more people are likely to leave a comment. When they leave a comment, it creates engagement, and by getting the engagement, you're much more likely to generate sales.
If people read your blog, but they do not engage with you. They're not likely to become the lead or buy your products or your services. So it's crucial to end with the question. And here's what we found with conclusions. We're using Hotjar's scroll map feature. What we found through testing were many people who read blog posts when they first land on them. They quickly scroll to the bottom. Check out the conclusion, and then they go back up and read the rest of the blog post. Assuming they liked the conclusion.
So what is your conclusion? Make sure you label it "Conclusion." Do not get fancy. Keep it simple. Just call it a good ol' conclusion. That's our formula for writing blog posts. It is not that hard.
Here's a bonus tip:
Now, one thing I did mention within this whole process of writing blog posts that you need a link out to other sites. I know this goes a bit above just writing, but very few people do it when you link up to other people. Reach out to the writer! It flatters them. People love getting backlinks because when you link up to someone, it drives them more traffic, especially when you are positively linking to them.
Hopefully, you are not bashing people in your blog posts. Stay above that. So when you link out to them, send them an email! For example: "Hey, Curtis, I have to say, I'm a huge fan of your work. So much so. I linked out to my latest blog post. You can check it out here. Cheers, Matthew. P.S., if you shared it, it would make my day.".
That's it. Many people who get linked out to including me don't mind sharing articles on Twitter. It drives a blog owner traffic, and it makes a person you linked to look great. So that's it. If you want more traffic to your blog, or you need help with the writing content or genuine traffic.
Check out my agency, 5thmelody.com. And of course, if you just have any questions about writing. Leave a comment below with your question, and I'll answer it. If you like this post, I would appreciate it if you shared it with your friends. Subscribe to the blog. Thank you for reading!
