This article highlights options and costs for getting your business online. There are three basic things you need to get an online presence:
A domain name - the domain name is usually just a $7 to $15 a year, depending on the extension. Premium domains or domains owned by brokers can run in the thousands of dollars.
A web site - there are many types of design services out there. Some are custom all-in-one plans. Others can be website builders.
A hosting account - depending on the type of web design service you get, you may or may not need web hosting; however, it almost always required but sometimes included in the plan.
The cost can range from a few dollars to thousands of dollars, depending on the approach you take and your web site needs. One method is to buy an all-in-one bundle. All-in-one bundles are usually based on a fixed monthly or annual fee and include a domain, a web site development tool or service, and a hosting plan to get your web site live on the web.
On the flip side is the ala carte approach where you purchase your web site products individually from one or more providers, no matter your strategy. Be sure your budget includes a line item for ongoing web site maintenance and updates because as your business evolves and grows, your site needs to keep pace.
The most comfortable, most economical way to get online is an all-in-one plan that includes a domain and an agency like 5th & Melody that builds and manages your site for you. Yes, there are some other cheaper options such as website builders that are DYI, but keep in mind you are leaving all the web experience and growth opportunities on the table by doing it yourself. You lose the ability to ask a ton of questions and use the agency resources to learn more. Not just that but you are getting a cookie-cutter website by doing it yourself, do you want to risk your brand reputation like that?
If you want the most user-friendly, nontemplate-based website that still requires no technical skills or coding experience, you can schedule a 30-minute phone consultation with a 5th & Melody expert for free! 5th & Melody will learn the most about your business, the goals, and your audience before getting started. Once we get that foundation, we can begin constructing a plan for your website for only a few hundred dollars a month. Usually, you have to pay $10,000+ to get the level of service we provide on a monthly bases. We build you a custom website based on real user research, we maintain it, and we host it!
But in general, a simple web site can cost between 500 and 5000+ dollars. If you hire a pro, be sure you are clear about what you're buying. Spend some time shopping around and don't be afraid to ask questions. Does the fee include a domain and hosting or just website design? What will ongoing management and future updates cost? And who's responsible for that work? Before you spend a single dollar, take some time to think about how you want your site to look, what it should say and how it should function. And consider how much time you can devote to developing and managing your site. Hiring it out so you can focus on other parts of your business may be the best thing for your bottom line.
By now, you're realizing there's no simple answer to the question. How much does a web site cost? Calculating a realistic budget starts with a clear vision for your website. This will pave the way to products and services that can deliver a web site that drives business at a price your business can afford. If you need help, just hit the contact button at the top of this page and will be in touch or leave a comment below.
We specialize in crafting unique websites for small business and growing them through digital marketing.